As a professor with his concentration on market orientation and corporate social responsibility, he works towards ensuring that people are able to have the best of markets through the right marketing strategies.

In his course of life, he has had great attention on providing assistance to farmers in rural areas of Ghana on the best practices in marketing their products as well as in bringing the best of produce for the high demand of Ghanaians and other markets beyond.

He has been at the University of Ghana for all his degrees, right from his bachelors to his PHD. and is a revered lecturer of the University of Ghana Business School.

He has written lots of papers that he has presented in various conferences in Africa and beyond. He is a revered elder of AFRICAN VOICES INTERNATIONAL. His last conference in AFRICAN VOICES INTERNATIONAL was at the Accra Technical University on 23rd November, where he was a Panelist on the panel forum, THE NEW WORLD, WHERE ARE WE GOING?, speaking on the importance of technology as Global tool for promoting development, particularly amongst the youths.

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